Genustech

Genus was founded through a United Kingdom partnership between colleagues. Anthony Wong brought in a seasoned lighting and film grip specialist in the market, Mark Blaker. Another partner was brought in from Australia to handle the digital marketing side of the business and e-commence functions. The company made a considerable splash on the market in a short period of time and helped pave the way for creative innovations that are still around today. The company never chased awards at trade shows, but it did receive best product at NAB in 2012 during the 3D craze, where a compact rig was created by the UK designers in conjunction with the original idea prototype by Alister Chapman.

In 2008, Genus was a reaction to the DSLR revolution that saw DSLR cameras start to be used for video applications, shaking up the entire videography market. As DSLR cameras were not designed for video camera general use, many accessories were required to assist the process of video acquisition using these cameras. Genus came about at the early stage of the market development, focusing on the compact GWMC Matte Box, which is still the industry matte box standard for 4x4 Filters. Other products within the range soon followed, and the DSLR accessories market quickly gained pace to see a significant number of manufacturers enter the DSLR accessories market.

Today it is based in New York, USA. The operations are quite new, and the company is set to reinvent itself and remodel the products that have been supplied the world over.

* At Genus we create award winning photography and video equipment. We pride ourselves on delivering the highest quality products and professional service to our customers around the World *

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  1. Genustech ScriptShade™ (Wide Angle Matte Box, French Flag, Height Extension Bracket, Adapter Ring (82mm), Step Up Ring Kit (82mm), Gen X Plate Adapter Bar System, 15mm Carbon Fiber Rods, Carrying Case)
  2. Genustech ScriptShade™ (Wide Angle Matte Box, French Flag, Height Extension Bracket, Adapter Ring (82mm), Step Up Ring Kit (82mm), DSLR Camera Mount, 15mm Carbon Fiber Rods, Carrying Case)
  3. Genustech ScriptShade™ (Wide Angle Matte Box, French Flag, Height Extension Bracket, Adapter Ring (82mm), Step Up Ring Kit (82mm), Carrying Case)
  4. Genustech ScriptShade™ (Hood, Beam Splitter Glass and Monitor, Glass, Hood Brackets)
  5. Genustech Production Matte Box Kit (GPMB,GPTF,GAR82,G-COAR-114,G-SUR/82KIT)
  6. Genustech Matte Box Lite Kit (GML,GFFW,GAR82,G-SUR/82KIT)
  7. Genustech Matte Box Basic Kit (GWMC Matte Box with French Flag, Rod Bracket, GAR82 & G-SUR/82KIT)
  8. Genustech Production Matte Box System
  9. Genustech Wide Clip-on Matte Box System
  10. Genustech Matte Box Lite
    Genustech Matte Box Lite
    SKU GT-GML
    MSRP $225.00
  11. Genustech Cage for GoPro Hero 5 Black
  12. Genustech Adapter Unit (Supports 15mm and 12mm Bars)
  13. Genustech Lens Support Bracket
  14. Genustech Extension Bracket
    Genustech Extension Bracket
    SKU GT-G-HEB
    MSRP $110.00
  15. Genustech Exceptional Plate (Swiss Arca Quick Release Plate, Pair of 215mm/8.6'' Rods, 4 Riser Blocks, 15mm Rod Support Bracket)
  16. Genustech Universal Adapter Bar System without 15mm Rods
  17. Genustech Universal Adapter Bar System with 250mm Carbon Fiber 15mm Rods
  18. Genustech Production Pole
    Genustech Production Pole
    SKU GT-GP-PPOLE
    MSRP $610.00
  19. Genustech Compact Pole
    Genustech Compact Pole
    SKU GT-GP-CPOLE
    MSRP $610.00
  20. Genustech Universal Adapter Bar System with 350mm Carbon Fiber 15mm Rods

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